An ice cream store business plan needs to include marketing strategies that are appealing to all populations. This is a unique market in which everyone could be a potential target. A business plan for an ice cream store is going to need strategies to create the highest volume of customers possible. Attracting customers with advertising, a family-friendly atmosphere, and unique flavors and treats is crucial to the success of an ice cream store. Obviously ice cream is most appealing in the warmer weather, and the plan will need to take this into account. Location is also a huge factor in this business and the plan will look at the most successful areas for an ice cream shop.
Things to consider in this business plan:
What other competitors such as ice cream shops and other dessert eateries are in the area?
Is the shop going to have a partnership with a local creamery?
Would a drive-through option be profitable?
Will the space be big enough to host birthday parties and other events?
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