Search Engine Optimization (SEO) is a method of gaining natural ranking on a search engine. SEO can be by itself or in conjunction with CPC, Banner or other forms of online advertising. However, it is generally more useful for your business plan to measure visitor counts for specific key-terms through CPC so that you understand which key-terms deliver the traffic you need. SEO is a methodology that aims to beat a competitor to the first page results of Google, Bing, or Yahoo! for a specific key-term. An Internet Businesses Plan for SEO should earmark a significant amount of money for the pursuit of this campaign.
Entrepreneurs can either hire people programmers and writers internally to work on SEO campaigns or they can resource an outside SEO consultant or firm. Even more resources should be set aside should the business plan call for placement on every major search engine. SEO is a method of competing for location that require constant keyword monitoring and information work.
However, the pay-offs of SEO can be BIG and longstanding due to the growth and ubiquity of the Internet. We also recommend that entrepreneurs with little or no experience with the Internet consult an outside individual for SEO.