The key to writing a business plan that sells is to present a convincing and persuasive plan. Know who your target audience is—investors, business partners, and banks—and tailor your plan to suit these needs. You must have your readers believing in your business as much as you do. Your plan should be as concise as possible. Remember that some investors receive business plans daily and will only skim the important details. Include graphs or charts that make for easy viewing of facts and figures.