When you're working on a business plan, or searching for one, you will undoubtedly come upon the term "email blast." At first glance, the term "email blast" may bring to mind "spam." Have no fear, business plan warriors—an email blast is nothing like spam. The CAN-SPAM act effectively ensures that any business wanting to engage in an email blast campaign has to follow specific rules or risk fines up to $11,000.
The key to the email blast is the "opt-in" list, which can be created on your website. People who sign-up are obviously interested parties, and so won't be upset when you utilize an email blast campaign. Your business plan must effectively communicate the kind of email blast you want to incorporate. A general consumer email list is helpful when you want to reach the highest number of people. A business email list, on the other hand, allows you to target a specific demographic. A targeted opt-in email list can consist of as many as 50 million people.
Next, you must also consider whether to use text email or HTML email; the latter can sometimes be blocked by militant email filters (they often carry viruses). HTML emails, however, can give a greater idea of what you offer, since they can utilize color and animation.
As counter-intuitive as it sounds, frequency can actually be your best friend with an email blast. It's beneficial because it keeps your list of interested readers updated on information and news. You can significantly increase sales with this method, especially if you offer new products on a regular basis. An email blast strategy can bolster the effectiveness of your business plan. Email blasts are extremely effective at propagating your name in the online arena. You can even track your results with the right software. The ultimate key is to always keep your name and company at the top of the mind of your target market. So, ultimately, using email blasts for your business can be a perfect opportunity to get your company out to the wider world-both online and in person.
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