Describing the advertising methods you will employ in your business plan is important, but it can be difficult to decide between all of the different options. Marketing methods vary widely, and while any one might work, it is a shame to throw away marketing dollars by pursuing fruitless avenues, especially when one targeted hit might just double the business you anticipate in your business plan. One traditional marketing method worth considering carefully is taking out an advertisement in a magazine. This is a time-tested approach which, executed correctly, can reap huge dividends when sales of your product or service shoot up. If you want your business plan to describe how you will build business by placing a magazine ad, you should do some legwork online first so that you can make a compelling case not just for the method generally, but for its application to your specific business model. Having a good sense of where you'll put the ad, too, will make your idea look more concrete.
Done properly, an ad in a magazine can promote your product or service, connect directly with your target audience, and move prospective customers much closer to making a purchase. The fees for this sort of advertising vary significantly, so it is a good idea to do research online to get a better idea about the options available to you. Above all, though, remember that it is of the utmost importance that the ad be as targeted as possible, so your choice cannot be made on price alone, or determined half-heartedly when you are preparing your business plan. You want your ad to be put in front of the audience that is most likely to patronize you. The upside of magazine advertising is that it enables you to promote a specific image to the consumer base at large. Unlike with some other media formats you can employ, a magazine ad allows you to showcase your business in full-color. You can create a glossy, high-quality ad, and that will tend to boost consumers' perception of your business whether they need your product or not.
The main benefit of magazine advertising is the way it creates a narrow, highly specific audience for your product. Most magazines, by their nature, have a very particular readership; by advertising a running shoe in a periodical for joggers, for example, you're bound to have 95% of people who see the advertisement be prospective buyers. The same holds true for any other direct pairing of product and readership. The main downside to magazine ads, however, is that they can be price-prohibitive; the cost for this sort of uniquely-targeted approach tends to reflect the positive effect it can have. Do as much research as possible, though, and you'll be more likely to get the best possible deal while reaching the maximum number of prospective buyers.
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