MasterPlans is a 14-year-old business plan writing company located in Portland, Oregon. To contact us, call 1-877-453-2011 or email
button preload
button preload

MasterPlans: The business plan experts. Custom business plans by professional business plan writers. Business plan consulting by professional business plan consultants.

Television Ad

Many people ask us how to market with television. Television marketing can be considered one of the most complex and costly forms of marketing to implement in your business plan if you are suggesting to market any further than your hometown. With television marketing, advertising campaigns can range from Direct-Television placement (DRTV), to product placement, to normal commercials and much, much more.

If your business plan calls for the placement of ads on television, you better get ready for a significant and regular expense on your Profit & Loss statement. You will probably contract with one or more companies and work through a series of processes in order to properly place your commercial. Your business plan will likely need to reflect an employee whose sole responsibility is to direct the production of your television ad campaign. Their first task will be to work with the management to retain a production company. The business should plan to work with the production company through several steps to develop the commercial including: project information gathering, creative development, pre-pre production, shot list and production estimate approval, pre-production, production, post production and editing, and mastering and duplication.

Depending upon the size of the marketing budget in the business plan and the geographic or demographic market you are targeting, will determine the process by which you air the commercial. Many businesses plan to use a media buying agent to purchase airing time across several channels/agencies. Media buying agents purchase ad time for your company. It is good to speak with a media buying agent about costs for specific marketing avenues before you add any type of national television advertising to the budget of your business plan.

If you are planning to place a television ad on a local level, the process is similar but on a much smaller scale. Also, rather than a media buying agent, you will most likely be contacting the station or agency direct. Either way, television advertising needs to be a very detail oriented and planned venture in your business plan in order for it to draw the revenue desired.

Need more answers?

Fill out the form below and a plan advisor will respond shortly.

Yes, I'm human and want to be contacted.
button preload
button preload
button preload

Work Her Way by Carolyn Kepcher Carolyn Kepcher of The Apprentice fame has used MasterPlans on two occasions.

Skout Natural by Jason and Denny Pastega Skout Natural received a $200,000 bank loan. Trailbars are flying off the shelf.

Senior Homestyle Living© by Ron Cheney Raised $20MM-$250MM in capital for a replicable elder care development in Texas.

Conductor by Seth Besmertnik and Jeremy Duboys Conductor received $2,600,000 in Venture Capital and expanded to 70 people.

BitCoinBitCoinBusinessWeekBusinessWeekEO PortlandEO PortlandPortland Business JournalPortland Business JournalEB5 VisaEB5 VisaInc. 500Inc. 500EntrepreneurEntrepreneurWall Street JournalWall Street JournalTop Ten ReviewsTop Ten ReviewsAuthorize.netMasterPlans Facebook pageMasterPlans Facebook page
© 2000–2017