A great marketing tool for anyone is to join the chamber of commerce in your area! Chambers of commerce are a great way to get the word out you are getting into the business. It's especially helpful with professional organizations and professional businesses like attorneys, mortgage brokers, chiropractors, specialists, business plan writers, accountants, physical therapists, massage therapists, realtors, bankers, and any other small business owner.
The chamber of commerce usually has two effects on a business owner that should be accounted for inside the business plan. The first is the word of mouth effect. The word of mouth effect allows the business owner or professional to quickly spread the word that they are seeing commercial relationships with people. If you have a strong sphere of influence, the chamber of commerce also demonstrates your commitment to being and active member of the business community. You then get the exponential effect of the business moving through other circles. The financial commitment to the chamber also demonstrates some longevity in the business as you would suffer some peer embarrassment to show commitment and then back out.
The second factor the chamber gives you is a good counseling point to discuss business obstacles with other members. Many times, discussing employee issues, tax related questions, legal complaints, marketing concerns, and general business knowledge can be directed to your friends at the chamber. This valuable source of business advice can be used to grow your business.
Joining the chamber is great way to establish yourself in your community. Like all marketing efforts, it takes hard work to turn it into a good network of business. Any good business plan should reflect this marketing angle and account for its growth of one's business. If you have questions, give us a call at 877-453-2011 and let us talk to you more about properly structuring your business plan.