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MasterPlans: The business plan experts. Custom business plans by professional business plan writers. Business plan consulting by professional business plan consultants.

Search Engine Optimization

Search Engine Optimization (SEO) is a method of gaining natural ranking on a search engine. SEO can be by itself or in conjunction with CPC, Banner or other forms of online advertising. However, it is generally more useful for your business plan to measure visitor counts for specific key-terms through CPC so that you understand which key-terms deliver the traffic you need. SEO is a methodology that aims to beat a competitor to the first page results of Google, Bing, or Yahoo! for a specific key-term. An Internet Businesses Plan for SEO should earmark a significant amount of money for the pursuit of this campaign.

Entrepreneurs can either hire people programmers and writers internally to work on SEO campaigns or they can resource an outside SEO consultant or firm. Even more resources should be set aside should the business plan call for placement on every major search engine. SEO is a method of competing for location that require constant keyword monitoring and information work.

However, the pay-offs of SEO can be BIG and longstanding due to the growth and ubiquity of the Internet. We also recommend that entrepreneurs with little or no experience with the Internet consult an outside individual for SEO.

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Work Her Way by Carolyn Kepcher Carolyn Kepcher of The Apprentice fame has used MasterPlans on two occasions.

Skout Natural by Jason and Denny Pastega Skout Natural received a $200,000 bank loan. Trailbars are flying off the shelf.

Senior Homestyle Living© by Ron Cheney Raised $20MM-$250MM in capital for a replicable elder care development in Texas.

Conductor by Seth Besmertnik and Jeremy Duboys Conductor received $2,600,000 in Venture Capital and expanded to 70 people.

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