Present a plan that looks professional and contains all the important elements about your business. By following the outline provided in Business Plan Components, you will have a standard format business plan.
Write concisely and professionally; use business terminology where applicable, but do not get too wordy—people don't trust things they don't understand. Be persuasive and compelling; show that you have put in the time and energy to assure your reader that your plan is viable. Take time to write your executive summary, this is the synopsis of your plan, and where you'll either win or lose the reader's interest.