12 min read
I may be showing my age in this era of tap-to-pay, but I remember when many businesses displayed a framed one-dollar bill on the wall. Perhaps you’ve seen it before and wondered why a business owner would frame a measly dollar.
Read More »
6 min read
If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.
10 min read
We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...
5 min read
I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...
5 min read
It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...
4 min read
2022 was the year of the side hustle. Recent data from Zippia show that 45% of working Americans have a side job, and that percentage rises to 70%...
9 min read
When an esteemed colleague told me about ChatGPT about a month ago, I was well into the Christmas spirit and not interested in assessing the risk...
7 min read
One of my favorite aspects of financial modeling is that it is a logic puzzle. You take one piece of data and figure out how it is related to other...
12 min read
Over the past 20 years that Masterplans has been in operation, we've witnessed a significant evolution in market research methodologies. In the...
5 min read
There’s a lot to love about the E-2 visa. It’s available to citizens of more than 80 treaty countries. There’s no annual cap limiting how many...
2 min read
Personality tests can be controversial. Some people swear by them, while others think they’re no more valid than horoscopes (and your opinion on...
5 min read
A business loan, particularly one backed by the Small Business Administration (SBA), is an excellent way for entrepreneurs to launch a new venture....
4 min read
You have the drive, the skills, and the entrepreneurial spirit. You want to be your own boss and build something. Maybe you’re already a business...
4 min read
Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...
10 min read
We’ve all been there. You're lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!
5 min read
For the fifth time, EB-5 Investors Magazine named Masterplans a “Top 5 Business Plan Writer.”
